José María Cruz Novillo (Cuenca, 1936) is a Spanish sculptor, engraver, painter and designer.[1]

Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid..

He designed many logos. Among them, that of the newspaper El Mundo, the fist and rose of PSOE, radiochain COPE, Spanish post service, Endesa, Banco Pastor, Repsol, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo of Antena 3 TV, El Economista, Renfe railways, Spanish police Cuerpo Nacional de Policía, Tesoro Público. He designed a series of peseta bills. He also co-authored the coat of arms and the flag of the Comunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the Government of Spain[2]

He also designed film posters for Barrio, Los lunes al Sol, El Sur, El Espíritu de la Colmena, Pascual Duarte, El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B., La escopeta nacional, Familia and others, mostly those produced by Elías Querejeta.[2]

He chaired^[when?] the Spanish Association of Design Professionals (Asociación Española de Profesionales del Diseño, AEPD).[3] He is also an honor fellow of the Madrid association di_mad.[4]

As a sculptor, he has participated in the São Paulo Art Biennial, World Fair of New York and art fairs such as FIAC (art), Basel Art, Art Cologne and since 1985 in most editions of ARCO.^{[citation needed]}

Cruz Novillo has focused since the early 1990s on the development of the "Diafragma" concept. Under this concept many of his works combine a variable number of monochrome, sound, photographic or tri-dimensional elements. In 2008 he finished the "Diafragma Decafónico de Dígitos" ("Decaphonic Diaphragm of Digits") for the façade of the main building of the National Institute of Statistics of Spain, in Madrid, after its reform by Ruiz-Larrea y Asociados. This work adds sound to produce synesthesia.[5] In ARCO'10 he presented "Diafragma dodecafónico 8.916.100.448.256, opus 14", a "chronochromophonic" work that can be played for 3,392,732 years.

En 2007, Cruz Novillo founded the studio Cruz más Cruz with his son Pepe (designer and architect).[6][7][8]

In November 2006 he joined the Academia de Bellas Artes de San Fernando.[5]

The logo of the fist with a rose

His 1977 logo for the PSOE has inspired (without the party's authorization) the logos of the Socialist Party of Albania, the Democratic Labor Party of Brazil, the Socialist Party of Argentina and the Socialist International. It was based of an interpretation by Didier Motchane of the socialist symbol agreed by the Épinay congress of 1971.[9]

Gallery

Logos

• 
  COPE
• 
  The Renfe trains displayed this logo from 1972 until 1989.
• 
  PSOE started using this logo in 1977.
• 
  This logo for the Banco Popular is no longer in use.
• 
  A Repsol logo like in this gas station could be found along the Spanish roads.
• 
  Diario 16 used this masthead from 1976 to 1984.
• 
  A letterbox in 2018 with the 1977 Correos logo.
• 
  Antena 3 used this logo starting from 1982.
• 
  Red Eléctrica de España, 1987.
• 
  TVE used this logo from 1982 until 1990.
• 
  Coat of arms of the Community of Madrid, 1984.
• 
  Flag of the Community of Madrid, 1984.
• 
  Cuerpo Nacional de Policía, 1986.
• 
  Universidad Francisco de Vitoria, 2012.

Bank notes

• 
  200 pesetas, 1978
• 
  500 pesetas, 1978.
• 
  1000 pesetas, 1978.
• 
  2000 pesetas, 1980.
• 
  5000 pesetas, 1979.
• 
  10 000 pesetas, 1985.

Prizes

• Premio Nacional de Diseño (1997)
• LAUS Prize (1978)
• AEPD Prize (1993, 1995, 1996 y 2001)
• Premio Nacional de Pintura CCM (2002)
• FAD Medal (2006)
• Prize of the Society of News Design to the best designed masthead for his work for the newspaper El Economista (2006)
• Premio Castilla-La Mancha de Diseño (2008)
• Medalla de Oro al Mérito en las Bellas Artes (2012)
• Premio Gráffica (2017)

References

External links

Wikimedia Commons has media related to José María Cruz Novillo.

• Web oficial
• Diafragma dodecafónico Opus 14
• Conferencia en el Blanc Festival 2013
• Conferencia en el MAD by Domestika 2014
• Entrevista en el programa "Capitulares" de TVE
• Discurso de ingreso en la Real Academia de Bellas Artes de San Fernando, 24 mayo 2009
• Cruz Novillo at IMDb

На других языках

[es] José María Cruz Novillo