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Unit London is a contemporary art gallery based at 3 Hanover Square in Mayfair, London, with a secondary location, The Stables, in Covent Garden. It was founded by two young artists, Joe Kennedy and Jonny Burt, in 2013.[2] The gallery specializes in contemporary art.

Unit London
Established2013 (2013)
LocationHanover Square, Mayfair, London
TypeContemporary art gallery
DirectorJoe Kennedy and Jonny Burt [1]
Websitehttps://unitlondon.com/

History and development


Established in 2013 by Joe Kennedy and Jonny Burt as a startup gallery in a 300 square foot pop-up space in Chiswick,[3] the gallery quickly gained a reputation through the use of social media, which distinguished it from the marketing strategies of other art galleries. The gallery uses social media to connect with millennials[4] by promoting artists and their brands on social media platforms, such as Facebook, Instagram and Twitter, and through the use of videos and web content. Unit London has attracted interest from art lovers, artists, art collectors, and important figures from all creative industries, such as Jude Law, Bob Geldof, and Jean Paul Gautier, who have rallied around the cause and expressed their support for the approach by following, liking, commenting, and sharing the gallery's posts.[5] Unit London has over 130,000+ followers across all social media platforms.[6]

In 2015, Unit London relocated to a 4,000 square foot gallery in Soho, London,[7] in keeping with the principle that "Unit London is a gallery, a collective, and a community, which believes in the promotion and showcasing of truly gifted artists, regardless of their profile, reputation, or background. It is upon this fundamental principle that the gallery was founded and its key message has resounded with collectors worldwide."[8] Unit London has been named as one of the Top 5 Young Contemporary Galleries in London.[9] The gallery subsequently moved location in March 2018 to Langley Street in Covent Garden.

In June 2018, the gallery opened a new 6000 square foot space in Mayfair, which is currently its flagship location.[10] Now its main site, the venue hosts an innovative and dynamic exhibition programme showcasing the gallery's leading artists, as well as a series of cutting-edge cultural events. The Stables, located in Covent Garden, serves as an accessible exhibition and event space which focuses on vibrant group exhibitions, artist development, and a variety of brand-led events.


Previous exhibitions


2021

2020

2019

2018

2017

2016

2015

2014


References


  1. Arts head: Joe Kennedy and Jonny Burt, co-founders, The Unit London, Guardian, 16 September 2014. Retrieved 16 September 2016.
  2. Arts head: Joe Kennedy and Jonny Burt, co-founders, The Unit London, The Guardian.
  3. The Unit London: New Gallery For Chiswick, Londonist.
  4. "Meet the 28-year-olds who run their own art gallery in Covent Garden". Evening Standard. 17 August 2016. Retrieved 30 December 2016.
  5. Meet the 26-year-old entrepreneurs using Instagram to build an art empire from scratch. Business Insider.
  6. @theunitlondon, Instagram
  7. Meet the 26-year-old entrepreneurs using Instagram to build an art empire from scratch. Business Insider.
  8. About Us, Unit London
  9. Top 5 Young Contemporary Galleries in London, Art Versed
  10. "Our new home... | The gallery moves to our brand new permanent home in the heart of Mayfair". Unit London. Retrieved 4 July 2018.
  11. "London Exhibition Explores the Phenomenon of Art Popularized on Instagram". Artnet News. 11 January 2017.
  12. Unit London announces Radical Presence curatorial project from Kate Linfoot, Creative Digest.
  13. Paintguide exhibition, Artnet.
  14. U - The Unit London Gallery, The Huffington Post.




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